Throughout my career, I’ve focused on elevating brands by developing their look and feel through branding and packaging. These are my most passionate areas of design, which I have further carried into my work with point of sale and experiential collateral for national and international brands.
My goal is to evoke an emotional connection, communicate the brand story, and deliver a visually compelling experience to the consumer through design. To do this, I apply all areas of art and design, from texture and color theory, to illustration and custom type design, creating a cohesive finished product.