This is packaging for a Pre-Assembled Gingerbread House Kit for Monaco Baking Company. The goal was to incorporate some traditional decorating elements such as spice drops, starlight mints and sprinkles as well as our own gingerbread baker mascot and winter fun elements like the snowman and licorice dog.
Illustrated and designed by Sarah Carson
Illustrated and designed by Sarah Carson
This next design is for a pre-assembled spooky gingerbread house kit for Halloween. I designed characters to resemble the company's hand-decorated individual gourmet cookies that they produce as well. The diecut in the front is to mimic the house shape and showcase the gingerbread goodness.
The following design is for a flat gingerbread house kit, meaning it also comes with everything you need to create your very own haunted house. It includes pre-baked house pieces, icing and plenty of delicious candy. I utilize the same characters and design elements as the kit above for consistency. While the opportunity to incorporate a ribbon in the flat design ties it to branding elements of the company as well as adding a gift-like appearance.
Below are two gift tower designs I created. For the winter tower on the right I painted a watercolor striped background and used that as the texture in the background. The goal was to have a generic design that could be used all winter long.
For the Birthday tower, the cocnept was to create a birthday cake. I utilized decorating techniques used by our decorators when icing gingerbread houses and cookies to represent our product.
